Maré Hotel
A twelve-room hotel on the Comporta coast that sells out every summer without a single ad.
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01
/ Overview
A small hotel with a big view and a name nobody remembered.
The family behind Maré had the sea, the pines and twelve rooms, but guests called it the place near the beach.
Client
Maré Hotel
Comporta
Engagement
Seven months
2024
Type
Identity & campaign
Category
Hospitality
02
/ Challenge
Every coastal hotel promises the same sunset.
The identity had to feel like Maré in particular: slow mornings, salt on the windows, nothing to prove.
So we never showed the rooms first. We showed the sea at seven in the morning.
03
/ Identity
A name you can hear in the waves.
Four letters and an accent, set quietly on towels, keys and the gate.
Now viewing
The terrace
01 / 01
The terrace
04
/ Campaign
Summer, told in quiet frames.
One photographer, one week in June, no models: the guests and the water.
Now viewing
Summer
01 / 01
Summer
05
/ Place
Twelve rooms, one path to the sea.
The walk from the rooms to the water became the hotel's signature.
Now viewing
The coast
01 / 01
The coast
94%
summer occupancy
12
rooms
0
ads in three seasons
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