Fieldwork
A rain jacket brand that decided to show bad weather instead of hiding from it.
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01
/ Overview
Every outdoor brand sells sunshine.
Fieldwork makes jackets for people who walk in the rain on purpose. Until then, its campaigns showed blue skies.
Client
Fieldwork
Porto
Engagement
Four months
2024
Type
Campaign
Category
Outdoor apparel
02
/ Challenge
Rain is the product's best argument, and nobody photographs it.
The campaign had to make fog, drizzle and wind look like the reason to go out.
So we waited for the worst forecast of the year and shot everything in one week.
03
/ Campaign
One week, the worst weather of the year.
Mountains in the morning, the city at night, the same jackets throughout.
Now viewing
The shoot
01 / 01
The shoot
04
/ Lookbook
Shown the way it is worn.
Mud, wet rock and real miles. No studio shots.
Now viewing
Lookbook
01 / 01
Lookbook
05
/ Out of home
Posters that went up on rainy days only.
We booked the city's billboards with a weather clause: no rain, no campaign.
Now viewing
In the city
01 / 01
In the city
3x
online sales during the campaign
7
days of shooting
120
posters across Porto
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