Kaito Coffee
A specialty roaster in Lisbon whose bags now sit on shelves in eleven countries.
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01
/ Overview
Great coffee, invisible on a shelf.
Kaito roasted some of the best beans in the city, in bags that looked like every other roaster's.
Client
Kaito Coffee
Lisbon
Engagement
Five months
2023
Type
Identity & packaging
Category
Coffee
02
/ Challenge
Specialty coffee all speaks in the same tasting notes.
Every bag listed blueberry and chocolate. Kaito needed to be recognised before anyone read a word.
So we let the roastery speak: real process, real people, no flavour wheel.
03
/ Identity
A roaster's mark, stamped like a seal.
One mark for bags, cups and the roastery door, applied the same way everywhere.
Now viewing
The bar
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The bar
04
/ Craft
The process is the packaging.
Every origin is photographed at the roastery, in the same light, before it goes in the bag.
Now viewing
At the roastery
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At the roastery
05
/ Roastery
The roastery became the flagship.
Visitors watch the roast from the bar, and leave with the bag they just saw being made.
Now viewing
The flagship
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The flagship
11
countries stocking the bags
40
tonnes roasted a year
2
cafés in Lisbon
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